Brand Monitoring and Reputation Management Pricing

Reputation is “proof of delivery.” We ensure your brand promise aligns with the public’s perception by staying ahead of the digital conversation.

Online Monitoring: Real-Time Sentiment Intelligence

  • The Depth: This is far more than just setting up Google Alerts. We utilize AI-driven social listening tools to track mentions across 25 million+ sources, including “dark social” channels, industry forums, and visual platforms. We don’t just count mentions; we perform Sentiment Analysis to detect shifts in the emotional tone of the conversation before they reach a boiling point.
  • The Outcome: You receive a Monthly Sentiment Dashboard and Instant Critical Alerts. This allows you to “ride the wave” of positive trends and pivot quickly when a negative narrative begins to form, effectively managing your reputation proactively rather than reactively.

Crisis Communication Planning: The “Dark Site” & Response Playbook

  • The Depth: We identify your brand’s specific vulnerabilities—whether it’s a data breach, supply chain failure, or executive misconduct. We develop a comprehensive Crisis Playbook that includes pre-approved “holding statements,” stakeholder communication sequences, and a “Dark Site” (a pre-built, hidden website ready to go live the moment a crisis hits).
  • The Outcome: A clear, tiered response strategy that eliminates panic. Your leadership team will know exactly who speaks, what they say, and which channels to use within the first 15 minutes of an incident, preserving trust and potentially saving millions in brand equity.

Industry-Standard Pricing Guide (2026)

Reputation management often follows a Retainer + Project model. Monitoring is a monthly recurring cost, while Crisis Planning is a one-time foundational project.

Service Tier

Online Monitoring (Monthly)

Crisis Planning (One-time)

Active Crisis Response (Hourly)

Boutique / Specialist

$1,500 – $3,500

$5,000 – $15,000

$250 – $400/hr

Mid-Market PR Agency

$5,000 – $10,000

$20,000 – $45,000

$450 – $750/hr

Enterprise / Global Firm

$15,000 – $40,000+

$75,000 – $150,000+

$1,000+/hr